Marketing approval software that runs the whole workflow.
yeses is marketing approval software for campaigns that need brand, legal and the client to sign off, so you launch on the date you planned.
- Free plan, no time limit
- No credit card
- Reviewers don't need an account
The campaign is ready. Legal has not replied since Tuesday.
Marketing approval fails at the same place every time: not in the creative, but in the waiting. Media is booked, the launch date is fixed, and the only lever anyone has is a person sending increasingly apologetic follow-up emails.
How it works
The online marketing approval process, automated.
- 01
Set the approval path
Brand, legal, the client, whoever signs off. In the order they sign off.
- 02
Attach it to the campaign
The same path every time, so nobody rebuilds it under deadline.
- 03
Send the assets
Images and PDFs. Only the first stage is asked, so nobody is asked early.
- 04
Launch with proof
A named, timed record of who approved which version of what.
Features
A marketing approval workflow that moves without you.
Most marketing approval workflow solutions stop at describing the process. The value is in the part that runs it.
Stages
Brand, then legal, then the client.
Each stage opens the moment the one before it clears, and only then are its reviewers notified. Legal is not reading a draft that brand has not signed off on, and the client is not seeing anything early.
Follow-ups
The chasing comes off your plate.
Reviewers get a nudge every two business days, up to three, timed from when their stage opened. After that yeses flags the review as stuck. You find out something has stalled while there is still time to do something about it.
Compliance
Proof of what was approved, and of which version.
Regulated claims, disclaimers and client sign-off all have the same problem: the asset keeps changing after someone says yes. An approval here is bound to a numbered version, and shows as stale the moment that version is superseded.
The record
Who approved the thing that actually shipped.
The question never comes up while a campaign is running. It comes up afterwards, and usually in a meeting nobody enjoys.
Every approval and change request is stored against a person, a time and the exact version they were looking at. Nothing in that record can be edited or deleted, including by an administrator, because a decision log that can be rewritten is not a record of anything.
So the answer to "who cleared this claim" is a row with a name and a timestamp on it, rather than a search through six months of email from somebody who has since left. The same holds for paid work: ad approval software earns its place at the moment somebody asks who signed off the creative that ran.
Questions
Marketing approval, answered.
Do reviewers need a yeses account?
No. Each reviewer gets their own link and approves straight from it. No sign-up, no password. The link is what identifies them, so the decision is still recorded against a specific person. That covers legal, the client, and the executive who reviews four things a year.
Can I use the same approval path for every campaign?
That is what a flow is. Build the stages and reviewers once, then attach the same flow to every campaign that needs the same sign-off. It is the part of marketing approval workflow software that saves the most time, because nobody reconstructs the chain from memory the week of a launch.
Can different asset types take different paths?
Yes. A flow is attached per project, so a paid social project and a brand campaign can run different chains. Swapping a project's flow affects the next review rather than one already in flight.
How do I prove legal approved the version we shipped?
Every decision is stored against a person, a time and a numbered version, and none of it can be edited or deleted. If the asset changed after their approval, that approval is shown as stale against the older version rather than carrying forward silently.
What happens when a stakeholder goes quiet before launch?
They are reminded every two business days, up to three times, counted from when their stage opened. Then yeses stops and flags the review as stuck, so you find out in time to escalate rather than the morning of the launch.
How long do our review rounds actually spend waiting?
Longer than most teams guess, and the waiting is the part nobody plans for — the days between sending the work out and the last person replying. Put your own numbers in and see it per project. Try the revision cost calculator.
What does it cost?
There is a free plan, and it runs a whole review from start to finish: one project at a time, unlimited reviewers, the full decision record. Paid plans start at $63 a month billed annually, or $79 monthly, and buy volume rather than the basics. Every account opens with a 30-day trial of Business, takes no card, and never turns into a payment by itself. See the plans.
Launch on the date you planned.
Set the approval path once, let yeses chase it, and keep the proof of who signed off.